# Growth audit

<!-- updated_at: 2026-04-27 13:12:01 -->

## What it is
A growth audit is a short, practical review.

We look at:
- Where leads are coming from
- Where people drop off (site, calls, booking)
- What is wasting money
- What to fix first

## What you get
- A prioritized fix list
- A simple 30-day plan
- Clear next steps (project, Lite monthly, or Growth)

**If something is broken, we’ll say it.** If something is working, we’ll protect it.

## Next step
Start with the intake form: {{BASE_URL}}/intake/lead


## Structured data (JSON-LD)

The public **HTML** page at `/growth-audit` emits `application/ld+json` with the following `@graph` (Organization, WebSite, WebPage, Article, BreadcrumbList, plus any custom nodes from **SEO JSON-LD extra** in Admin). Assistants should treat the HTML URL as canonical for search; this block is for parity and tooling.

```json
{
    "@context": "https:\/\/schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https:\/\/thatonefirm.com\/#organization",
            "name": "That One Firm",
            "url": "https:\/\/thatonefirm.com\/"
        },
        {
            "@type": "WebSite",
            "@id": "https:\/\/thatonefirm.com\/#website",
            "name": "That One Firm",
            "url": "https:\/\/thatonefirm.com\/",
            "publisher": {
                "@id": "https:\/\/thatonefirm.com\/#organization"
            }
        },
        {
            "@type": "WebPage",
            "@id": "https:\/\/thatonefirm.com\/growth-audit#webpage",
            "url": "https:\/\/thatonefirm.com\/growth-audit",
            "name": "Growth audit",
            "description": "A clear, practical review of what’s working, what’s wasting money, and what to fix first.",
            "isPartOf": {
                "@id": "https:\/\/thatonefirm.com\/#website"
            },
            "dateModified": "2026-04-27T13:12:01+00:00",
            "breadcrumb": {
                "@id": "https:\/\/thatonefirm.com\/growth-audit#breadcrumb"
            }
        },
        {
            "@type": "Article",
            "@id": "https:\/\/thatonefirm.com\/growth-audit#article",
            "headline": "Growth audit",
            "description": "A clear, practical review of what’s working, what’s wasting money, and what to fix first.",
            "datePublished": "2026-04-27T12:45:07+00:00",
            "dateModified": "2026-04-27T13:12:01+00:00",
            "mainEntityOfPage": {
                "@id": "https:\/\/thatonefirm.com\/growth-audit#webpage"
            },
            "author": {
                "@id": "https:\/\/thatonefirm.com\/#organization"
            },
            "publisher": {
                "@id": "https:\/\/thatonefirm.com\/#organization"
            },
            "url": "https:\/\/thatonefirm.com\/growth-audit"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https:\/\/thatonefirm.com\/growth-audit#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https:\/\/thatonefirm.com\/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Growth audit",
                    "item": "https:\/\/thatonefirm.com\/growth-audit"
                }
            ]
        }
    ]
}
```