# How we price

<!-- updated_at: 2026-04-27 13:12:01 -->

## The short version
You have three ways to work with us:

- **One-time projects** (a clear deliverable)
- **Lite monthly** (month-to-month; small practices)
- **Growth retainer** (3–6 months; when you need real momentum)

**No fluff. No vanity charts.** If we can’t measure it, we don’t sell it.

## One-time projects
Best when you need a rebuild, a specific campaign, or a fix list implemented.

## Lite monthly (month-to-month)
Best for solo professionals and small practices.

- Typical: **$450–$750 / month**
- Includes: monitoring + small fixes + a simple monthly scorecard

## Growth retainer (3–6 months)
Best for contractors and service businesses where the phone needs to ring.

- Typical: **$1,750–$2,750 / month**
- Minimum: **3–6 months**

## Next step
Use the intake form: {{BASE_URL}}/intake/lead


## Structured data (JSON-LD)

The public **HTML** page at `/pricing` emits `application/ld+json` with the following `@graph` (Organization, WebSite, WebPage, Article, BreadcrumbList, plus any custom nodes from **SEO JSON-LD extra** in Admin). Assistants should treat the HTML URL as canonical for search; this block is for parity and tooling.

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